Customer (Un)loyalty: Confirmation Bias and Brand Loyalty

Conspiracy theorists, political radicalists, and outraged twenty-somethings arguing with each other on the internet about their favorite video game consoles. Between them all, there’s a common thread of psychology: a little mental stumbling block that you might never notice at play.

And it forms our beliefs and opinions on basically everything.

Read more at: http://www.wtcmarketing.com/blog/customer-unloyalty-confirmation-bias-and-brand-loyalty

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