Likes to Love: The 3 Kinds of “Likes” You Want For Your Facebook Business Page

When you’re trying to measure our social media marketing success, it’s all too tempting to just think about simple metrics like the number of “Likes” your page receives. It’s an easy-to-understand benchmark.

But this makes it just as easy to forget why metrics matter in the first place – to make us better marketers moving forward. This is why we must always remember that it isn’t the number of “Likes” that matters most; it’s also the type that we’re earning.

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