With a limited schedule and budget, just about every brick-and-mortar business makes sacrifices when it comes to their marketing efforts. Those seriously strapped for resources might only rely on old-fashioned word-of-mouth marketing.
While this strategy may seem too simple to work when there’s always increasingly sophisticated marketing tools and platforms to use, word-of-mouth is not a bad idea. Word-of-mouth is just common sense marketing. More than 9 out of 10 consumers around the world trust the word of a friend or family member over any form of advertising.
(Really though, the only shocking part about this statistic is that one out of ten people may find a corporate spokesperson more trustworthy than their friends, parents, or siblings.)