Cocktail Parties and Damage Control: Social Media Matters for Local Biz

With a limited schedule and budget, just about every brick-and-mortar business makes sacrifices when it comes to their marketing efforts. Those seriously strapped for resources might only rely on old-fashioned word-of-mouth marketing.

While this strategy may seem too simple to work when there’s always increasingly sophisticated marketing tools and platforms to use, word-of-mouth is not a bad idea. Word-of-mouth is just common sense marketing. More than 9 out of 10 consumers around the world trust the word of a friend or family member over any form of advertising.

(Really though, the only shocking part about this statistic is that one out of ten people may find a corporate spokesperson more trustworthy than their friends, parents, or siblings.)

Read more at:

This entry was posted in Social Media. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s