Business owners love to say that they have “great customer service.”
It’s like how job applicants add “detail-oriented” to their resumes. It’s definitely an important feature, and it speaks to something that your audience expects, but it can feel silly when you can’t offer anything that gives the claim substance.
Businesses often boast about customer service in site copy, PPC ads, and promotional materials, but this can come off as empty if they fail to address this question:
What makes your business’s customer service any greater than that of the countless number of samey options in your neighborhood?