Web Design Is Like Package Design – Especially When It Goes Wrong

While product packaging might seem like a concern only for huge global corporations, even small, local businesses need to think about what their wrapping looks like when customers check them out online.

Think of all that a business learns about their customer base once they’ve matured past their start-up stage. Years of invaluable knowledge and experience about their audience and competition often go unused when sticking with an old design just because it’s functional.

However, much like oyster packaging, functional doesn’t necessarily mean likable.

Read more at: http://www.wtcmarketing.com/blog/web-design-is-like-package-design

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