Amazon Just Opened Their First Real-Life Bookstore – Here’s Why That Makes Sense

It might be unfair to say that Amazon killed independent bookstores, but they’d make a tempting suspect in a police lineup. With lower costs and wider selections, Amazon’s meteoric success has also meant the free fall crash of many small, local bookstores.

And that context makes the latest news all the more puzzling – because Amazon just opened a small, local bookstore.

Read more at: http://www.brandignity.com/2015/11/amazon-just-opened-their-first-real-life-bookstore-heres-why-that-makes-sense/

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