3 Takeaways From 1 Million Search Results: Here’s What Works in 2016

Google is often as clear as mud when it comes to clarifying the specifics on how it ranks content, frequently championing user experience and “best practices” over clear instructions on how to rank better. However, their intention is much clearer: Offer value.

It’s a practical approach – by ranking content based on perceived user value, SEO becomes less about manipulation and more about offering value and usability. However, good intentions aren’t enough to land on page one; it requires some savvy on the specifics of what Google is looking for.

Read more at: http://www.business.com/seo-marketing/3-takeaways-from-1-million-search-results-heres-what-works-in-2016/

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