Why Nobody’s Listening: Relationship Marketing in a Post-AdBlock Plus World

It is becoming easier and easier for users to tune out businesses only interested in peddling self-promotion. Businesses engaged on social media must come to terms with the fact that we cannot simply use it to project one-sided marketing messages, but rather foster an ongoing relationship with followers, a concept called ‘relationship marketing.’

Read more at: http://www.business.com/online-marketing/why-nobodys-listening-relationship-marketing-in-a-post-adblock-plus-world/

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