Author Archives: Tim Hand

Why Nobody’s Listening: Relationship Marketing in a Post-AdBlock Plus World

It is becoming easier and easier for users to tune out businesses only interested in peddling self-promotion. Businesses engaged on social media must come to terms with the fact that we cannot simply use it to project one-sided marketing messages, … Continue reading

Posted in Social Media | Leave a comment

Roundup Feature: “68 Great Local SEO Posts of 2015”

Thanks to Vivek Patel for reaching out and featuring me on E2M Solutions’ new roundup about local SEO. This features my post about a local SEO citation template on the Page One Power blog, Linkarati. You can find E2M Solutions’ … Continue reading

Posted in SEO | Leave a comment

Hire Like Uber: How to Leverage the Freelance Economy for Startup Growth

Accessible employment requirements, data-driven management, and a seemingly inexhaustible market of new drivers mean that Uber is able to predict supply and meet demand swiftly. However, it doesn’t take Uber’s specific business model to implement their hiring strategies. In many ways, … Continue reading

Posted in Entrepreneurship | Leave a comment

3 Takeaways From 1 Million Search Results: Here’s What Works in 2016

Google is often as clear as mud when it comes to clarifying the specifics on how it ranks content, frequently championing user experience and “best practices” over clear instructions on how to rank better. However, their intention is much clearer: Offer … Continue reading

Posted in SEO | Leave a comment

Why You Need to Make Time to Grow Your Emotional Intelligence

Of course, it would be cynical to say that wringing every second out of the workday were the only motive for valuing EI in the workplace. A culture of support is crucial in encouraging innovation. Employees need to be comfortable … Continue reading

Posted in Entrepreneurship | Leave a comment

Why New Software Isn’t Going to Solve Your Management Problems

When deadlines are missed and goals aren’t met, it is a manager’s instinct to identify a quick solution. What tool can we use to streamline our process, or enable better communication? It is tempting to think that lagging productivity is … Continue reading

Posted in Entrepreneurship | Leave a comment

Get the Word Out: The SEO Advantages of a Local, Niche Content Strategy

While SEOs are always learning what exactly results in higher rankings, there’s always an unmistakable correlation between user value and rankings. Google has always valued content that provides the most relevant and authoritative solution for users’ needs. When you consistently … Continue reading

Posted in SEO | Leave a comment