Category Archives: Entrepreneurship

Hire Like Uber: How to Leverage the Freelance Economy for Startup Growth

Accessible employment requirements, data-driven management, and a seemingly inexhaustible market of new drivers mean that Uber is able to predict supply and meet demand swiftly. However, it doesn’t take Uber’s specific business model to implement their hiring strategies. In many ways, … Continue reading

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Why You Need to Make Time to Grow Your Emotional Intelligence

Of course, it would be cynical to say that wringing every second out of the workday were the only motive for valuing EI in the workplace. A culture of support is crucial in encouraging innovation. Employees need to be comfortable … Continue reading

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Why New Software Isn’t Going to Solve Your Management Problems

When deadlines are missed and goals aren’t met, it is a manager’s instinct to identify a quick solution. What tool can we use to streamline our process, or enable better communication? It is tempting to think that lagging productivity is … Continue reading

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How Do I Stay On-Task When Working From Home?

Telecommuting is becoming increasingly popular for new generations of workers who desire freedom to work where and how they want. The ability to work from home has given employees around the world greater satisfaction with their jobs, enabling them to … Continue reading

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Why Telecommuting is the Ideal Office Alternative for Startups (Hint: It’s About Money)

Leading tech employers like Google, Facebook, and Yahoo! invest huge sums of money to make workplaces more adaptable, with offerings ranging from the practical… to the outlandish (in-house masseuses, rock-climbing walls, bowling alleys, basically everything at Google.) …However, being a … Continue reading

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Special Treatment Isn’t Special: How to Make a Selling Point Out of Customer Service

Business owners love to say that they have “great customer service.” It’s like how job applicants add “detail-oriented” to their resumes. It’s definitely an important feature, and it speaks to something that your audience expects, but it can feel silly … Continue reading

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Customer (Un)loyalty: Confirmation Bias and Brand Loyalty

Conspiracy theorists, political radicalists, and outraged twenty-somethings arguing with each other on the internet about their favorite video game consoles. Between them all, there’s a common thread of psychology: a little mental stumbling block that you might never notice at … Continue reading

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