Category Archives: Social Media

Why Nobody’s Listening: Relationship Marketing in a Post-AdBlock Plus World

It is becoming easier and easier for users to tune out businesses only interested in peddling self-promotion. Businesses engaged on social media must come to terms with the fact that we cannot simply use it to project one-sided marketing messages, … Continue reading

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Cocktail Parties and Damage Control: Social Media Matters for Local Biz

With a limited schedule and budget, just about every brick-and-mortar business makes sacrifices when it comes to their marketing efforts. Those seriously strapped for resources might only rely on old-fashioned word-of-mouth marketing. While this strategy may seem too simple to … Continue reading

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Likes to Love: The 3 Kinds of “Likes” You Want For Your Facebook Business Page

When you’re trying to measure our social media marketing success, it’s all too tempting to just think about simple metrics like the number of “Likes” your page receives. It’s an easy-to-understand benchmark. But this makes it just as easy to … Continue reading

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